Essay --

Introduction Social media is a very prominent and growing online trend that is being utilized for professional career profiles (LinkedIn), as a personal site to â€Å"pin† favorite links (Pinterest), and to watch streams of home videos of funny dogs (YouTube). Because of this hot craze, organizations are implementing these tools into their marketing strategy to assimilate and engage with their constituents. The main reason why social media is an effective tool for nonprofit marketing is because of its mobility and virtual way of creating a community of supporters. Additionally, nonprofits often face financial restrictions or lack of funding and require creative mechanisms to fulfill their mission. Consequently, social media has greatly impacted the development of spreading awareness by providing an online â€Å"word-of-mouth† channel that for the most part is free. While there are numerous outlets online (websites, blogs, forums), the purpose of this paper will explore an article by Chao Guo and Gregory Saxton, Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy. The goal is to examine specifically how Twitter is utilized for the initiatives and mission of advocacy-based nonprofits (2013). Additionally, this paper will cover related nonprofit marketing course content, how social media is useful and how it will impact the future for nonprofit marketing. Article Research Summary & Analysis Guo & Saxton’s (2013) main focus addressed â€Å"how nonprofit organizations are using social media to engage in advocacy work.† About 93% of the 188 investigated organizations adopted some kind of social media platform (Guo & Saxton, 2013). Following, 87% use Facebook, 80% mobilize through Twitter, 42% of users leverage on YouTube, and last... ...followers, maintaining up-to-date information, incorporating continuous dialogue, and managing to get others to share the message. Guo & Saxton addressed a number of communication messages that nonprofits use specifically through Twitter to target and attract different audiences; from â€Å"information†, â€Å"community-building† and â€Å"action† based messages, each of these contributed towards the marketing strategy (2013). Throughout the article, the authors identified that Twitter was used mainly as an information distributor and a space prominently filled with messages to educate others about the nonprofit. Nonetheless, regardless of which social media platform an organization chooses to use, Twitter or not, social media has the potential to educate many, recruit new members, get others to take action and ultimately advance the organization mission, with just a simple click.

6 Tips to Customize Your Hr Dashboard

6 Tips to Customize Your HR Dashboard by Jeremy Shapiro Six Tips to Customize Your HR Dashboard What should your recruiting dashboard look like? To begin, it must be able to suit your organization’ s many unique requirements and priorities. Creating the ideal dashboard is not easy, but it helps when designing it to visualize a car’s dashboard. A car’s dashboard tells you when there is danger, or when you should accelerate. In essence, great dashboards are visual representations of data used to make important decisions.Below are 6 tips to help your metrics team customize the best recruiting dashboard for your organization. 1 Set specific goals. Each metric in a dashboard should have a target or target range by which to measure it. Creating a clear visual of where the organization is versus where the management’s target is will make evaluating progress much easier. You may want to set these targets by compiling management interviews and human resources prior ities.This information can then be used to set the measurement goal against the organization’ s desired performance. Ideally, the measurement goal will help you determine a hard dollar amount of savings or revenue increase (for example, decreasing turnover by 10 percent results in a 5 million dollar annual savings). It can also aid in tying back a stated executive priority (for example, we promote a culture of promoting from within). 2 Model your measures. Say you have already determined your executive’s priorities.You now need to model what the metric will look like. How do you identify the data you will need or the best practices appropriate for this measure? Model your metric using dummy data in a spreadsheet first. Then validate your decisions by shopping the metric around for feedback. 3 Build your metrics. This is the actual work of creating the metric using real data. If you have an ad hoc tool, this could be user-accessible; if not, you may need to enlist a tec hnical resource to build your reports.In the latter instance, modeling the metrics (see Tip 2) becomes critical to your success as your report developer will need to understand exactly what the report is supposed to do. 4 Build your dashboard. Think of your dashboard as a collection of well-focused reports on one page. After creating your reports, think about how to best represent them on a single page using graphs and other design techniques. 5 Care for your data. The information you need may be housed in several different places.Someone needs to care for this data; this includes ensuring users of the technology supporting you (HRIS, ATS, TMS, etc. ) complete the information you need. This also includes surveys. A little data maintenance now will save you hours of data repair later. 6 Validate your results. Without validation, your organization could easily misrepresent your data. Check your assumptions with peers, managers in different departments, and even with Finance. —à ¢â‚¬â€Ã¢â‚¬â€œ Jeremy Shapiro is the Vice President of E-Recruiting Solutions at Bernard Hodes Group.Over the past 11 years, Jeremy has coached hundreds of companies through challenging recruiting technology implementations across industries and sizes. Jeremy is a frequent speaker and author on current/emerging recruiting technology topics, most recently contributing to the HR metrics book â€Å"Ultimate Performance† (Wiley, 2006). Jeremy holds an M. S. in Information Systems from NYU’s Stern School of Business and a B. A. in Economics from Rutgers University. He is an advisor to the industry metrics consortium HRMetrics. org.

A Comparative Study of Parkinson’s Disease with Dementia...

This research article was published in the journal of Alzheimer’s disease and Parkinsonism on August 26th 2013, volume 3, issue 2. Dr.Perea et al. conducted the study at department of neurology, Alzheimer’s Research Disease Center, department of Psychology, Bioengineering program-department of engineering, at University of Kansas School of Medicine, Kansas City, KS, USA. The big question of this study is to investigate white matter differences to give better understanding of neurodegenerative disease such as Alzheimer’s disease and Parkinson’s disease. It asks specifically whether individuals with Parkinson’s disease dementia will show significant white matter deterioration when compared to healthy non-demented control individuals. The hypothesis of this study states that cognitive decline and impaired motor control in Parkinson’s disease dementia (PDD) will greatly show deterioration in white matter as compared to groups of healthy individu als control group (CON), Alzheimer’s disease group, and Parkinson’s disease group (Perea et al. 2013). It was known before through many scientific studies that white matter differences are actually associated with neurodegenerative diseases. Researches few decades ago studied white matter differences using diffusion tensor imaging (DTI); which measures the orientation and direction of water molecules in neural tissue and the integrity of white matter fibers (Perea et al. 2013). One example was mentioned in the article, reported aShow MoreRelatedA Look At Non Alzheimer s Disease1684 Words   |  7 PagesA Look At Non-Alzheimer’s Disease Dementias By Katie Bergstrom, PA-S ABSTRACT: The most common tendency in assessing patients who display signs of dementia is to evaluate them for Alzheimer’s Disease. This means that Vascular Dementia, Dementia with Lewy Bodies, and Parkinson’s Disease Dementia are conversely overlooked as possible diagnoses. Special attention to clinical presentation and the use of diagnostic tests (such as the MRI) and assessment scales (like the Mini Mental State Exam) aid inRead MoreSmart Home Technology10920 Words   |  44 Pagescurrently occurring throughout Australia and across the world, the need for aged care health, social and technology services will increase. More people will be living with complex chronic illnesses. For example, in Australia the proportion of people with dementia will double by around 2035 (Deloitte Access Economics, 2011). By 2050 three times as many new fulltime employees within the care services will be needed (Commonwealth of Australia Productivity Commission, 2011). It is unlikely that the futu re needsRead MoreGsk Annual Report 2010135604 Words   |  543 PagesEurope. Operating a values-based business with integrity Continuing to run our business in a responsible way is also central to the changes we have made at GSK. In 2010, we continued progress in our signiï ¬ cant commitment to work on neglected tropical diseases. Our candidate malaria vaccine is progressing through phase III trials in Africa. If all goes well, this will be the ï ¬ rst ever vaccine against malaria, with the potential to save the lives of millions of children and infants in Africa. We also announced